Photos of a home or property are a listing's first impression - they are what invite a viewer in for a closer look - and now a new study by Redfin shows what a difference those photos can make.
The study analyzed homes priced between $200,000 and $1 million, listed and sold in 2013 across 22 major markets. Analysts compared home-selling success rates for homes professionally photographed with a DSLR camera versus those with listing photos taken with an amateur point-and-shoot camera. The study’s main conclusions include: