Why use a REALTOR?

Looking to buy or sell this year? There are lots of people who believe they can sell their home on their own - but having a REALTOR makes a huge difference. Here's why:

• The Multiple Listing Service® on Realtor.ca provides exposure to literally thousands of people exclusively through Realtors®.
       
• Realtors® abide by a strict code of ethics. A direct buyer or seller is not so constrained. Purchasers want the protection a Realtor can offer. 
• Over 98% of Buyers use a Realtor to purchase a home. The number 1 tool for obtaining listing information is through the MLS® and other Realtor® network tools. Many of these tools are available only when the Buyer uses a Realtor®.
   
• By use of a Comparative Market Analysis, a salesperson can help a seller choose the right price to ask. While some sellers ask too little, others ask for too much. Once a house sits unsold for too long, it becomes stale. Often a seller is forced to reduce the price and may have to accept less money for his home than he would have received had he started at the right price originally.
   
• The best buyers work with Realtors. People who have been transferred from out of town, people who have their home for sale, or people who have sold their home all work with sales representatives. A For Sale By Owner (FSBO) only has access to less than 3% of the Buyer pool. The odds of making a sale at or above market value are slim to none without a Realtor®.
   
• Demonstrating property is an art. Not everyone enjoys poking through other people's closets. It's the salesperson's job to demonstrate the home's strong points and its features.
   
• Real estate professionals are trained to follow-up all leads, inquiries and showings. Such follow-up is normally expected and does not have a detrimental effect on a seller's bargaining position, while a private seller doing follow-up can seem desperate.
   
• Realtors® are trained to negotiate better price and terms, and can protect the Seller especially in cases of vulnerability.

Buying or Selling this year? We want to help you make the best deal possible. Contact us today!